Founded in Sunny Los Angeles, by Co-Founders Ethan and Grayson Dolan, and Kevin Gould.
We aim to inspire the creation of experiences and memories through the design of high-quality scents that encourage confidence and comfort.
Influenced by the beauty around us
The power to create and live freely is inspired by the countless experiences leading up to this moment. We believe in capturing our strongest memories so that we can live with sincere authenticity. Our products are carefully designed to inspire confidence in your truest self and comfort in knowing you are exactly where you’re supposed to be.