About Us


Our Story

Wakeheart was founded in July 2019 by Youtubers Ethan and Grayson Dolan (The Dolan Twins) and entrepreneur Kevin Gould. Ethan and Grayson revolve their life around adventure, travel, fitness, veganism and spread positivity through their channel. They spent two years carefully crafting their own signature scents to truly embody their personalities and what makes them feel most confident. Wakeheart merged their passion for scent, memories and inspiring others to feel their best.

The fragrance was more than just scent to the co-founders, it was an opportunity to spread and encourage confidence through smells, and that’s what Wakeheart truly encompasses.

Our Mission

Smell good. Feel good.

Wakeheart is a scent and personal care brand aimed to spark mood and memory through high-quality scents. All our products are clean, vegan, and carefully crafted with the top perfumers in the world. We’ll take care of making it smell good, so you can focus on feeling good. Basically, we get you in the feels.